Oh, Chemistry Cat. You’ve stolen our nerdy hearts time and time again with your adorable bow tie and glasses.
Market Research
Some innovative supplier companies are on the front end of deploying mobile marketing strategies, but most are once again asking
Purchasing behaviors of scientists in this fragmented market lead to divergent strategies from top suppliers.
While it’s no surprise that labs are gaining more control over the buying process, the real question is how to deploy a sales force to build relationships, act as intermediary between labs and suppliers and, well, increase sales.
Learn all about scientists’ usage and preferences with regards to brands, purchasing, product quality and budgets. Discover the purchasing habits of labs and how you can influence the buying decision. Find out how you are situated in the market and what kinds of opportunities you might be overlooking.
Scientists don’t mince words when they’re not happy about something, do they? At least they’re clear about what they don’t like, which is helpful when you’re trying to sell to them.
Life Science companies looking to grow faster than their competitors should identify markets where innovation is occurring and where the money is being spent.
Virtually all life science suppliers are investigating promising adjacent markets such as forensics, agriculture, biofuels, food/beverage manufacturing and environmental testing.
Me Tarzan, you Jane. Pretty basic, right? Not exactly
Go figure. Get screamed at, blamed, cursed out and hung up on, and you may just be one of the lucky people whose job has been dubbed the “2nd happiest profession in America.”
