In our latest report, we took a look at a variety of marketing techniques increasingly common in consumer marketing but less frequently used in the life sciences. These techniques included: Executive branding “Smart instruments” that share data Video and livestreaming Influencer marketing Experiential marketing Sponsored content and native advertising Mobile marketing Website design and digital […]
No matter their country of origin, scientists are consumers first. They go home and have a life outside of the lab. They watch television, leaf through magazines, and browse Facebook. However, every media channel they consume inside the lab, during their commute, or sitting at home can be a potential touchpoint to interact with your […]
Although analytical instrumentation has long been utilized in forensic, safety, and security applications, it is fair to say that governments, military forces, first responders, transportation facilities, industrial facilities, and even the general public have increasingly turned to science and instrumentation as a way to identify and/or mitigate threats. In our latest report, The 2018 Global […]
One important trend in the analytical instrumentation industry is the continued migration of laboratory technologies into non-laboratory settings. As instruments become more robust, easier to use and smaller, they have escaped the lab into the field in many different applications from environmental testing to point-of-care diagnostics. One critical use for instruments in the field is […]
Rarely in the scientific realm does a niche technique explode into a viable market worth billions of dollars over just a handful of years. When it does, the chaos that ensues is driven by the scrambling of life science product and service providers who vie with each other to secure market share. The market for […]
Laboratories around the world are adopting the CRISPR/Cas9 genome editing technique for their research. Whether to engineer better cell lines for drug development or repair mutations that cause genetic diseases, researchers have only begun to tap into the tremendous potential that CRISPR/Cas9 promises. Consequently, the genome editing market, of which CRISPR/Cas9 already accounts for more […]
As NGS technology and the NGS market develops, the analysis, and interpretation of NGS data has proven to be one of the most complex aspects of transforming NGS data into meaningful results. Tertiary analysis, which follows primary and secondary analysis of the data, is among the most challenging steps. The Evolving Market This is because […]
In our most recent report we explore the market for Clustered Regularly Interspaced Short Palindromic Repeats, or more popularly “CRISPR”, is a simple yet powerful genome editing technique that has recently taken the scientific community by storm. When coupled with the Cas9 protein, the technology allows for specific changes (addition, modification and deletions) to be […]
The excitement surrounding the ability to measure genomic, epigenomic, transcriptomic, and metabolic status in individual cells is reflected in the high level of commercial activity we’ve seen this year. Our editorial staff at Instrument Business Outlook are constantly scanning the market to identify hot spots of activity that help inform our report publication strategy. Such […]
The study of cells has been instrumental in understanding biological processes. Research on genes and proteins expressed in specific types of cells has typically been performed on samples containing many cells, with analysis reflecting the data averaged across them. But over the last several years, studies have indicated differences in cells of the same type […]
