Last week, we highlighted key advantages of Portable Molecular Spectroscopy. While portable spectrometers make it possible to analyze unknown materials, analyzing unknown and unexplored information from DNA is just as crucial. Recently, scientists have been able to gather much information from our exons, the parts of DNA that are considered coding regions for proteins. However, […]

Scientists often claim to be rational in their purchase decisions and consider only price, availability or quality. But for more than 20 years we at BioInformatics LLC have argued that brand awareness, perceptions and loyalty have a very influential role in scientists’ decisions about which instruments and consumables they will purchase for their labs.

Agilent Technologies is one of the world’s largest providers of laboratory solutions, with $4.5 billion in annual revenues. Agilent is the second largest supplier of analytical and life science instruments, according to IBO’s list of the top 30 industry companies in 2016 (see IBO 4/15/17). IBO named Agilent its Company of the Year for 2017 […]

Life science tools companies are under increasing pressure to reduce time-to-market and the cost of introducing new products. As product lifecycles continue to decrease, compressing development cycles and accelerating new product introductions are becoming critical. Companies that fail to consistently launch new products will lose ground to more innovative competitors who invest in new and improved […]

 The past year has been exciting for the field of advanced microscopy technologies, which includes confocal, multiphoton, light sheet fluorescence and other super resolution techniques. The continued growth of this market was fueled by both innovative technologies brought to market and companies establishing new partnerships. Our latest report from SDI, Advanced Microscopy: A Journey from […]

Innovation in Clinical Diagnostics The latest report from SDi is Innovation in Clinical Diagnostic Instruments: PCR, NGS, Mass Spec and HPLC presents a thorough picture of the molecular diagnostics market – its current situation, trends, and recent market-oriented data about analytical solutions being used in this field. The report provides information on the primary technologies […]

Mass Spec in Clinical Labs The latest report from SDi is Innovation in Clinical Diagnostic Instruments: PCR, NGS, Mass Spec and HPLC presents a thorough picture of the molecular diagnostics market – its current situation, trends, and recent market-oriented data about analytical solutions being used in this field. The report provides information on the primary […]

The global advance of health care increasingly depends on the study of genetics and the human genome. From determining the genetic composition of a tumor or revealing rare genetic disorders in a newborn, innovative technologies and techniques have given us the ability to diagnose and monitor a patient’s disease, assess their health risk, and determine […]

Our report Emerging Trends in Marketing to Life Scientists was designed to help marketer’s understand scientists’ receptivity to each of the following techniques used widely in promoting consumer products: Executive branding “Smart instruments” that share data Video and livestreaming Influencer marketing Experiential marketing Sponsored content and native advertising Mobile marketing Website design and digital touchpoints […]