Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution continues today with suppliers and scientists alike. As scientists take advantage of new digital media their suppliers respond with new ways to inform and influence their customers online. Learn more about our latest report on what works and what doesn’t from the perspective of more than 1,000 scientific customers from our following reports:

Building Digital Loyalty Among Life Scientists

Social Media and Email Best Practices

Content Marketing and the Transformation of Life Science Marketing

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