It’s been another busy and exciting year here at BioInformatics, now part of Science and Medicine Group. Together with our sister brands, Instrument Business Outlook, IMV Medical Information, Kalorama Information and Strategic Directions International, we’ve been helping clients achieve success through our quantitative and qualitative custom research services, our market research reports and industry data […]
According to SDi’s recent publication, The 2019 Market for Live Cell Imaging, the total market for live cell imaging instruments, assays, and labeling reagents is projected to reach $1.9 billion in five years with a CAGR of 7.3%. Among the factors driving this high growth is the increasing adoption of advanced microscopy techniques for live […]
The customer experience of a life science brand can begin before a customer makes a purchase or interact with a sales representative at a conference. Many different marketing materials could be the first touchpoint a customer has with your brand: catalogs and pamphlets sent to department mail boxes, downloadable product guides, or online ads about […]
Recently we released our report, Maximizing Sales Rep Effectiveness for the Life Sciences. The report was based on a survey of almost 1,000 life scientists from around the world at both academic and pharma/biotech accounts. Our clients use this report in a variety of ways – from sales training to benchmarking the performance of their […]
In modern times, Japan has been a haven for high technology, with its companies often paving the way for new technological advancements that help shape industries – such as innovations in robotics, semiconductors, and electronics. Although Japan remains a country of technological innovation and scientific research, current scientists in the country face hurdles in the […]
In an online, interconnected world, where product info, reviews, and recommendations are available anytime, anywhere with a few keystrokes or a swipe on phone screen…what’s the role of a sales representative? In many aspects, online ordering and product information gathering are preferred, and (in some cases) are even the optimal path for consumers wanting to […]
Twenty-two companies have been named Finalists in one or more categories of the 2018 Life Science Industry Awards®. The Finalists were selected from a field of more than 50 companies nominated by thousands of scientists from The Science Advisory Board® – the world’s largest market research panel of scientific customers. The 22 companies achieved the […]
Decisions related to advertising remain an essential part of the life science marketer’s responsibilities. He or she is required to select the right medium, form and frequency for advertising contacts with existing and potential customers across a wide range of market segments and scientific disciplines. Advertising is as expensive as it is important, and the costs of […]
We’re approximately half way through 2018, and our clients continue to innovate and release new products that enhance the level of productivity and efficiency of their scientific customers. Here at BioInformatics Inc. we’re very proud of our ability to deliver Voice of Customer research to our clients’ New Product Development (NPD) initiatives. To stay on […]
In this article we discuss some of the product categories covered by the SDi Global Assessment Report 2018: The Laboratory Analytical & Life Science Instrumentation Industry. The SDi Global Report is comprised of ten major sections, each devoted to a major class of instrumentation. Here’s what manufacturers can expect in 2018. Chromatography: Mobile and High […]
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Latest Blogs
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The Strategic Edge: How Custom Competitive Intelligence (CI) Research Fuels Growth in Life Sciences
February 13, 2025 1:33 pm
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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How Market Research Supercharges Life Sciences Go-To-Market Strategies
April 24, 2024 12:34 pm
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.