Life Science Instruments: Brand Performance

ARLINGTON, VA, July 9, 2013 – BioInformatics, LLC announces the upcoming release of their newest market research report:

Life Science Instruments: Brand Performance (13-005)
Get free dataset with report purchase until July 31, 2013

To help instrumentation suppliers evaluate brand performance and benchmark competitive standing, BioInformatics LLC’s upcoming market report, Life Science Instruments: Brand Performance, reveals scientists’ preferences with regards to the importance of various brand attributes. This primary research report will help suppliers evaluate instrumentation brand equity in terms of differentiation, relevance, quality, popularity and advantages.

Life Science Instruments: Brand Performance analyzes similarities and differences between brands to identify strengths and weaknesses of multiple brand attributes among major suppliers. Nineteen instrumentation suppliers are profiled with regards to brand health, brand differentiation, brand loyalty and other characteristics that drive the brand.

The following companies will be individually profiled in this report:

AB Sciex
Agilent Technologies
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Bruker Daltonics
EMD/Merck Millipore
GE Healthcare
Life Technologies
Molecular Devices
Roche Applied Science
Thermo Scientific

“We have developed in-depth brand performance profiles for nineteen instrument suppliers, to include models on brand health, loyalty predictors, competitor differentiation and what drives the brand,” says Robin Rothrock, Ph.D., Director of Publications at BioInformatics LLC. Dr. Rothrock adds: “Essentially, for each of these suppliers, this report constitutes a deliverable that is equivalent to custom market research at a published report price.”

To learn more about Life Science Instruments: Brand Performance (13-005), a complimentary Executive Summary is available at:


For more information contact:

Zach French
Marketing Communications Manager
BioInformatics, LLC
2111 Wilson Blvd., Suite 250
Arlington, VA 22201
703.778.3080 x19 (phone)
[email protected]