Market Research Expertise: Mergers and Acquisitions, Due Diligence (Part I)
Market research remains a critical element for acquisition searches and due diligence. It projects a company’s future performance as reported by its customers, thereby providing corporate development teams and venture capitalists with a powerful evaluation tool.
With over 20 years of experience in the life science market research industry, we’ve learned a thing or two about how to approach acquisition research. We suggest following these basic guidelines:
Key acquisition services should include:
- Identifying the target’s major strengths and weaknesses
- Highlighting areas of significant overlap and new opportunities
- Identifying other potential candidates meeting the client’s search criteria
- Estimating the target’s future performance
Key deliverables for prospective clients of acquisition research should include:
- Objective information on the Target’s reputation in the market
- Data to support price negotiations
- Warning of undisclosed problems
- Estimates of customer reaction to the newly merged product line and brands
Information Source: https://archive.gene2drug.com/?page=whatsnew&id=74
