Market Research Expertise: Mergers and Acquisitions, Due Diligence (Part I)

Market research remains a critical element for acquisition searches and due diligence.  It projects a company’s future performance as reported by its customers, thereby providing corporate development teams and venture capitalists with a powerful evaluation tool.

With over 20 years of experience in the life science market research industry, we’ve learned a thing or two about how to approach acquisition research. We suggest following these basic guidelines:

Key acquisition services should include:

  • Identifying the target’s major strengths and weaknesses
  • Highlighting areas of significant overlap and new opportunities
  • Identifying other potential candidates meeting the client’s search criteria
  • Estimating the target’s future performance

Key deliverables for prospective clients of acquisition research should include:

  • Objective information on the Target’s reputation in the market
  • Data to support price negotiations
  • Warning of undisclosed problems
  • Estimates of customer reaction to the newly merged product line and brands


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