Lens On The Scientific Market
Key findings from our industry experts.
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Latest Blogs
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The Strategic Edge: How Custom Competitive Intelligence (CI) Research Fuels Growth in Life Sciences
February 13, 2025 1:33 pm
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Creating a Branded Customer Experience
Even the most ordinary interaction with vendors carries with it an aura. Some analysts refer to this as a “branded customer experience.”
How Scientists Make Purchasing Decisions
Scientists evaluate lab products—constantly—and adopt the ones that improve their work. That is, provided their budget doesn’t get in the way.
Current Opportunities in the Stem Cell Research Market
The pace of innovation in the stem cell research market is truly striking. Growing competition presents challenges for large and small suppliers alike.
Easy Laboratory Product Assessment for Suppliers
New technology demands new tools, and keeping up with expanding areas of research isn’t easy. Product development cycles are often squeezed into a short timeframe, requiring stakeholders
Lab Attitudes
A collection of interesting life science industry figures from the past few weeks.
Suppliers and Scientists Get Cozy
Reaching out to scientists through mobile devices is about as up close and personal as you can get with your customers.
10 Essential Chemistry Cat Memes
Oh, Chemistry Cat. You’ve stolen our nerdy hearts time and time again with your adorable bow tie and glasses.
Scientists and their Mobile Devices
Some innovative supplier companies are on the front end of deploying mobile marketing strategies, but most are once again asking
Strategies for Growth in the Antibodies Market
Purchasing behaviors of scientists in this fragmented market lead to divergent strategies from top suppliers.
Life science sales reps—what’s new?
While it’s no surprise that labs are gaining more control over the buying process, the real question is how to deploy a sales force to build relationships, act as intermediary between labs and suppliers and, well, increase sales.