Lens On The Scientific Market
Key findings from our industry experts.
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Latest Blogs
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The Strategic Edge: How Custom Competitive Intelligence (CI) Research Fuels Growth in Life Sciences
February 13, 2025 1:33 pm
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
The 2012 Market for Antibodies
Learn all about scientists’ usage and preferences with regards to brands, purchasing, product quality and budgets. Discover the purchasing habits of labs and how you can influence the buying decision. Find out how you are situated in the market and what kinds of opportunities you might be overlooking.
Put eMarketing to Work for You
Scientists don’t mince words when they’re not happy about something, do they? At least they’re clear about what they don’t like, which is helpful when you’re trying to sell to them.
Strategy #4. Identify Hot Spots
Life Science companies looking to grow faster than their competitors should identify markets where innovation is occurring and where the money is being spent.
Strategy #3. Enter Adjacent Markets
Virtually all life science suppliers are investigating promising adjacent markets such as forensics, agriculture, biofuels, food/beverage manufacturing and environmental testing.
Customer Service and Technical Support—Everyone’s Issue
Me Tarzan, you Jane. Pretty basic, right? Not exactly
Next-Gen Sequencing through the eyes of its Chief Executives
Next-Gen Sequencing, for all its promise, has not had the smooth adoption many had hoped for.
Strategy #2: Increase Competitiveness in Core Markets
This year it will be especially important to maintain a product portfolio that offers a broad range of
Strategy #1 – Make the Customer Experience Better
With the high cost of customer acquisition, the easiest way to increase profitability is to develop one’s current customer accounts.
Competing in a Time of Uncertainty
Uncertainty, it seems, is all around us. The European debt crisis appears to deepen each day. As a consequence, recovery activity in the US may
The Sounds of Science
A few weeks ago, I was faced with the task of picking the music for the Life Science Industry Awards. The job was simple—find music that everyone would like. Something situation-appropriate. Easy as pie, right?