Lens On The Scientific Market
Key findings from our industry experts.
Key findings from our industry experts.
Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
How Market Research Supercharges Life Sciences Go-To-Market Strategies
April 24, 2024 12:34 pm
4 Key Components to a Winning Go-To-Market Strategy
April 24, 2024 12:28 pm
BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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Thumbs up—or down?
According to Irish writer and poet Oscar Wilde, “the only thing worse than being talked about is not being talked about.”
Social Media—Long Tails and Legs
By the time you have gotten halfway through this blog post, 24 hours of video will have been uploaded to YouTube. Read slow, and it’s more like 48. Not bad for a concept that
The Risky Business of Customer Profiles
Guess who showed up in our market report on scientists’ satisfaction with life science suppliers’ customer service and technical support?
Complaining to Life Science Companies
Go figure. Get screamed at, blamed, cursed out and hung up on, and you may just be one of the lucky people whose job has been dubbed the “2nd happiest profession in America.”
A Round of Applause for Your Customers on The Science Advisory Board
Besides spending a lifetime of collaborating on research
Marketing to Scientists Online
Don’t use Flash! Add more photos! Better searches! Scientists aren’t shy about telling us what they like—and don’t like—
Genomics Technologies—What Every Supplier Needs to Know
Two scientists walk into a bar and announce: “We have found the secret of life.” Arrogant? Maybe. But in 1953 when
Pharma/Biotech Researchers Predict 2011 Growth in Structural Biology
The key roles that membrane proteins play in cell signaling, cell permeability, and motility make them prime targets for drug developers and biologists studying the
Branding Wizardry
Planning to take in the new Harry Potter movie over the holidays? The series is such a phenom that some universities are instituting Harry Potter themed classes as part of their curricula
New Report on the RNAi Market
As scientists gain a greater understanding of RNAi capabilities and limitations, and as the RNAi market continues to grow rapidly, more varied RNAi products and selections are becoming commercially available.