Lens On The Scientific Market
Key findings from our industry experts.
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Latest Blogs
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The Strategic Edge: How Custom Competitive Intelligence (CI) Research Fuels Growth in Life Sciences
February 13, 2025 1:33 pm
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
An Intro to Customer Switching
Well for better or worse I’m back and thanks for the emails asking where I’ve been! It’s nice to know the work I put into our blog is appreciated. Did you know that in any given year about 1/3 of your customer base is vulnerable? That sounds like the sort of conventional wisdom thrown about […]
Defining the Life Science Industry
What’s in a name? Apparently a lot because I’ve noticed more and more companies adopting the “life science” moniker – big pharmas, biotechs, CROs, even IT and software companies. I’ve even seen reports from top-tier consulting firms that include hospitals and physicians in what they refer to as the “life science” space. As we begin […]
Effective Strategies for Print and Online Catalogs
Last week, we released another new report – this time the topic is “Life Science Product Catalogs: Techniques to Increase Sales.” In this report we present the perspective of over 1,000 life scientists worldwide regarding their preferences for print and online catalogs, how catalogs influence their ordering and purchasing habits, and which catalogs scientists prefer […]
Exhibition Strategies in the Life Science Market
My last few posts were a general look at exhibiting at scientific conferences. In case you hadn’t heard, we recently released our latest report, “Conferences & Exhibits in the Life Sciences: What’s Working Now.” The bottom line appears to be that exhibits at scientific conferences and trade shows are an essential element of the marketing […]
Awards Season
Well it’s Awards season…the Oscars are coming up and the buzz from Hollywood grows louder by the day. Not to be outdone, BioInformatics, LLC and The Scientist magazine are teaming up again to host the 2008 Life Science Industry Awards. There are still a few details to be worked out but one thing that you […]
A Few More Thoughts on Exhibiting
As we all know, exhibiting at conferences has long been a common practice among life science vendors. Yet decisions on where to exhibit are often made with little more justification than the presence of competing vendors. Furthermore the nature of the promotional activities conducted at the conference are rarely tailored to the targeted audience. Whereas […]
Exhibiting at Scientific Meetings
Conferences play an essential role in fostering communication among life scientists. The most important role of conferences is to provide a forum for presenting cutting-edge research and important scientific developments. In addition, conferences offer scientists numerous opportunities for career advancement, networking, new collaborations and education. The rapid advances in life science have led to an […]
Shameless Self Promotion
In my last few posts, I’ve been focusing on some of the challenges of advertising in the life science market and our approach to helping clients develop more effective ads. I’ll be honest here…I’m drumming up interest in our upcoming report on the subject: Advertising to Life Scientists: Resolving the Print vs. Online Dilemma. You […]
A scientific approach to scientific ads
Life science suppliers seek to minimize risk when launching a product by gathering evidence that the product is likely to succeed. However, many suppliers still take a large risk when launching advertising campaigns without evidence the campaign will succeed with their target life science customers. Ad concept testing is a cost-saving solution that uses data […]
The Challenge of Effective Advertising
Well the holidays are over and I hope everyone has come back to work rested and refreshed. Here’s hoping for a happy and healthy new year for us all! In this post, I’d like to talk some more about print advertising in the life science market. Research that we’ve conducted reveals that 62% of scientists […]