Lens On The Scientific Market
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NAMs Shift from Policy to Practice: What Life Science R&D Suppliers Need to Know in 2026
March 11, 2026 3:51 pm
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
What Makes Highly Engaged Scientists Different?
Highly Engaged life scientists seek out information for themselves. They aren’t bound to or reliant upon colleague recommendations. Instead, they require “first-person” or “hands on” information about the products they use, or may use in the future. They don’t necessarily believe everything you tell them via marketing materials, but they want to know what you’re […]
Classifying scientists by Media Engagement
In my last post, I explained that we created a “media engagement score” for scientists based upon the frequency of 7 key behaviors: Evaluating or purchasing a new product Referencing a printed catalog Registering at a vendor Web site Seeking more information in response to direct mail Meeting with sales representatives Seeking more information in […]
Introducing Media Engagement
Sorry for the gap between posts. I was invited to speak to the marketing team of a large life science supplier embarking on a major re-branding initiative. I’m a great believer in applying market research in multiple ways including corporate training. My hosts were very gracious and had many questions about how scientists react to […]
NY Times on the Oligo Market
There’s an interesting article in today’s New York Times on the growth gene synthesis companies. I’m happy to report our very own Tamara Zemlo was interviewed for the article and our 2006 report on the oligo market was cited. In that report, we estimated the size of the oligo market to be around $700 million […]
The Super Bowl of Life Science Marketing
I’ve definitely got a lot more to say about Web 2.0 and social networking for scientists but for now I think I’ll return to the stated mission of this blog – our understanding of the buyers and sellers in the life science market. In my last related post I wrote about the need to use […]
Just Go Ahead and Ask!
The thing that never ceases to amaze me is how opinionated scientists can be – we’ve asked them questions on everything from the ethics of cloning to how they prefer to order oligos online. Scientists never disappoint and we often receive hundreds of thoughtful (and often impassioned) responses. So with our emphasis this week on […]
Our Panel of Scientists Celebrates Ten Years Online
We’ve been getting generating quite a bit of interest over the last couple of days since issuing the press release that I’d like to share with you here: ARLINGTON, VA – September 5, 2007 – The Science Advisory Board, an online community of more than 34,000 scientists, celebrates its ten-year anniversary — making it one […]
Scientists and Professional Networking Websites
I’d like to switch topics here for a while away from my previous theme and write about a subject near and dear to my heart – The Science Advisory Board. Ten years ago next week – that’s a DECADE before anyone started talking about “Web 2.0” – we launched The Science Advisory Board website. Today, […]
Scientists Are People Too
Our research in the life science market leads us to believe that consumer behavior is fairly consistent. That is, there are a few simple behaviors that appear to be true across all demographics. In particular, corporate reputations are hard to change, which is good if customers like you, but terrible if they don’t. Likewise, as […]
What Drives Purchase in Labs?
In my last couple of postings I’ve tried to describe the market as we see it. What I’d like to do now is to start moving the discussion toward the challenges you face as a life science marketer, how good research can improve your probability of success, and how we’ve tackled some fairly common business […]