The market for antibodies currently has a very large number of suppliers. Given the importance of trust in this particular market, it is not surprising that leading suppliers invest heavily in order to develop enduring brand loyalty. In our report, The 2017 Market for Research Antibodies: Keys to Success for Commercial Suppliers, one of the […]
We’ve long known that scientific customers can exhibit remarkable brand loyalty. When we ask what made you choose this product over another, the answer is consistently “It’s what has worked for me in the past” or “It was recommended to me by a colleague.” Such was the case when we last explored the antibody market […]
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