Yesterday we announced that the 2018 SDi Global Assessment Report: The Laboratory Analytical & Life Science Instrumentation Industry will be released in conjunction with PITTCON, which will take place from February 26 – March 1, 2018. It made me think about what an interesting year it’s been for the life science and analytical instrument market […]

Our report Emerging Trends in Marketing to Life Scientists was designed to help marketer’s understand scientists’ receptivity to each of the following techniques used widely in promoting consumer products: Executive branding “Smart instruments” that share data Video and livestreaming Influencer marketing Experiential marketing Sponsored content and native advertising Mobile marketing Website design and digital touchpoints […]