Recently we released our report, Maximizing Sales Rep Effectiveness for the Life Sciences. The report was based on a survey of almost 1,000 life scientists from around the world at both academic and pharma/biotech accounts. Our clients use this report in a variety of ways – from sales training to benchmarking the performance of their […]
Cell-based assays are an essential component to any life scientist’s tool kit. Whether in academic or industry-based research, the versatility of cell-based assays has allowed for them to be employed in a wide range of applications. These assays allow scientists to analyze complex cellular functions, to probe the relationship between cellular dysfunction and disease, to […]
What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…
Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.
