Age may be “just a number” but it’s an important one when you’re trying to connect with a group of scientists from varying generations. Whether you’re distributing product information through advertisements or at conferences or empowering your salesforce, the key to grabbing a target audience’s attention is to provide them with a personalized journey based […]

Advertising to Inform & Influence BioInformatics, Inc. has been tracking life science advertising for almost two decades. Our latest report, Advertising to Life Scientists, explores how scientists’ content and media preferences can inform the advertising strategies of suppliers. On an almost daily basis, scientists are inundated with life science ads, images, discounts, and promotions. Suppliers […]