Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution […]
While marketing departments at life science suppliers will craft the mobile marketing campaign, IT and web developers must be involved in the process to ensure that planned initiatives are technically feasible.
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