Techniques
CHAID is a powerful tool that utilizes statistical techniques (rather than conventional wisdom) to create segments based upon similar characteristics of scientists. CHAID allows suppliers to identify the key segments in identifiable markets. These market segments are created using powerful algorithms that act upon variables by analyzing the survey driver variable results (e.g. lab size) […]
Conjoint Analysis is a powerful, statistical technique for incorporating structured customer preferences into the design, pricing, and positioning of new and/or redesigned products. It is used to measure the perceived values of specific product features, to learn how demand for a particular product or service is related to price, and to forecast what the likely […]
Conjoint Analysis is a powerful, statistical technique for incorporating structured customer preferences into the design, pricing, and positioning of new and/or redesigned products. It is used to measure the perceived values of specific product features, to learn how demand for a particular product or service is related to price, and to forecast what the likely […]
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Latest Blogs
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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How Market Research Supercharges Life Sciences Go-To-Market Strategies
April 24, 2024 12:34 pm
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4 Key Components to a Winning Go-To-Market Strategy
April 24, 2024 12:28 pm
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
