2023 Customer Loyalty and Switching: Nucleic Acid Extraction Kits

Description

BioInformatics’ recent publication, “Customer Loyalty: Nucleic Acid Extraction Kits,” dives deep into the world of nucleic acid extraction kits, providing invaluable insights into the driving forces behind purchase decisions and unwavering supplier loyalty. With the input of 264 global life science experts, our report highlights how researchers perceive different suppliers, their commitment to these brands, and the factors that could prompt them to switch. Additionally, this report benchmarks key loyalty metrics, including NPS, consideration, and repurchase likelihood, across various suppliers. 

Why Invest in this Report? 

• Understand Your Buyers: Delve into the needs and considerations of nucleic acid extraction kit purchasers, equipping yourself with the knowledge to meet their demands effectively.
• See How You Stack Up Against Competitors: Compare supplier perceptions and loyalty metrics against industry competitors, ensuring you stay ahead of the curve.
• Develop Winning Strategies: Create evidence-based plans to retain existing customers and attract new ones, propelling your business to greater heights!

Study Objectives 

• Understand familiarity with nucleic acid extraction kit suppliers and likelihood to recommend
• Measure loyalty to suppliers and reasons for loyalty
• Gauge likelihood to switch suppliers and what factors drive switching
• Understand how suppliers are performing against leaders in the market 

Table of Contents  

1. Study Overview and Objectives
2. Executive Summary
3. Demographics
4. Current Workflows for Nucleic Acid Extraction
   • Types of Nucleic Acid Extraction Protocols
   • Downstream Applications 
   • Currently and Previously Used Suppliers 
   • Change in Spend on Kits Over Next 5 Years 
   • Types of Nucleic Acid Extraction Kits Used
   • Purchasing of Other Products from Suppliers
   • Frequency of Kit Purchases 
5. Supplier Perceptions
   • Overall Supplier Perceptions
   • Perceptions of Breadth of Nucleic Acid Extraction Kit Portfolio 
   • Perceptions of Breadth of Life Science Product Portfolio 
   • Perceptions of Product Quality of Nucleic Acid Extraction Kits
   • Perceptions of Price for Nucleic Acid Extraction Kits
6. Customer Loyalty
   • Historic Purchases
   • Likelihood to Recommend (NPS) Suppliers of Nucleic Acid Extraction Kits
   • Likelihood to Consider Suppliers of Nucleic Acid Extraction Kits
   • Likelihood to Continue Purchasing from Suppliers of Nucleic Acid Extraction Kits
   • Perceptions of Loyalty
   • Drivers of Loyalty 
   • Brand Affinity
7. Switching Drivers
   • Recent Usage of New Suppliers
   • Reasons for Consideration of New Suppliers 
   • Barriers to Switching
8. Methodology
9. About Us
10. Appendix

Companies Mentioned 

1. Agilent
2. Beckman Coulter 
3. Bioneer
4. Bio-Rad
5. Cytiva 
6. Eurogentec
7. GENEWIZ
8. GenScript
9. LGC Biosearch Technologies
10. MilliporeSigma/Merck
11. MP Biomedicals
12. New England Biolabs
13. Norgen Biotek
14. PerkinElmer (now Revvity)
15. Promega
16. QIAGEN
17. Roche
18. Takara Bio
19. Thermo Fisher Scientific 
20. Twist Bioscience
21. Zymo Research