Description
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For suppliers who want to develop a thoughtful eMarketing strategy, this report is designed to be used as a tactical guide for harnessing the power of the Internet to reach out to customers in a meaningful way. eMarketing to Life Scientists: Raise Your Voice Above the Noise (11-001) identifies where scientists spend their time on the Internet and how they rely on the Internet to inform their buying decisions.
Use this report to:
- Identify preferred eMarketing channels by level of Internet use
- Reveal customer preferences for format, content, and frequency of supplier-generated emails
- Provide tips on how to enhance click-through rates for supplier ads
- Find out how customers prefer to search for information on supplier’s websites
- Highlight supplier websites that offer the most relevant product and/or service information
- Evaluate customer’s experience on over 25 leading suppliers’ websites
- Examine social media usage by life scientists both in mainstream and on science specific sites
- And MORE
