Description
This survey of 130 users of materials characterization instrumentation contains a wealth of information that will provide product managers and other interested executives in the analytical instrument industry with not only direct information from potential customers, but also market data and competitive information. Thus, this report provides a complete current snapshot of materials characterization markets from both top-down and bottom-up perspectives.
The focus of the report is on four primary materials characterization technologies: thermal analysis, calorimetry, particle characterization, and rheometry & viscometry. In addition to the overall survey of these users, specialized sub-surveys for these techniques provide more detailed information on the opinions and needs of these distinct populations.
The survey results provide information on demographics, current installations of materials characterization instrumentation, complementary techniques, budgetary changes, applications, unmet needs, ratings of vendors, and insight into many other topics.
How do users perceive you versus your competitors?
-What are the growth opportunities for these technologies?
-What improvements are end-users looking for?
-What complementary technologies are commonly associated with materials characterization techniques?
SDi’s Tactical Sales and Marketing (TSM) reports are based on end-user survey responses focused on a specific technology. They provide valuable feedback from the customer, which tells the real story of current market conditions and expectations over the next few years. Survey data is presented, analyzed, and evaluated to assist the reader in gaining a clear understanding of the implications.
SDI’s Material Culture report provides insights for all levels of management, marketing, and sales personnel. This report also presents data on the size and growth of these markets, market shares for vendors, and descriptions and lists of products.
To learn more about this report, visit SDi’s website at www.strategic-directions.com or call us at(310) 641-4982.
