As the Web increasingly takes over so many aspects of the sales process, this report shows there still remains an important place for life science sales rep personnel when it comes to supplier interactions with current and prospective customers. Price above is for a universal license PDF that can be shared with parent or subsidiary companies […]
There is no doubt that both print and online advertising to life scientists is effective. Rather than a competition between the two, life science supplier companies need to develop cohesive advertising strategies that deploy both channels in a complementary fashion, thereby optimizing the methods to reach their target audience. This report allows companies to critically […]
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2018 | Strategic Directions International and BioInformatics Inc.
A Survey of 118 LAM Users Laboratory asset management (LAM) is an enterprise-level service that has become an important component of large, multinational companies maintaining accurate appraisals of their lab assets. LAM services go beyond instrument upkeep and include utilization monitoring, workflow optimization, regulatory compliance and other consulting services. Service still remains a way to […]
April 2016 | Strategic Directions Intl | 114 Pages
This 250+ page report evaluates the worldwide demand for instrument service including warranty provisions, service contracts (initial and after-sale purchases), instrument repair, asset management and other laboratory services.
Exploring customers' experience with solving non-technical and technical problems, and their preferences when contacting life science suppliers' support departments.
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