More on Video Ads for Lab Products

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I’ve been getting a lot of questions about whose videos were evaluated by the 1200 scientists who participated in our recent exploration of the effectivenss of video advertisements from their life science suppliers.  Here’s the list: Applied Biosystems Veriti™ Thermal Cycler Helicos BioSciences HeliScope™ Single Molecule Sequencer NanoDrop (Thermo Fisher Scientific) Spectrophotometer ND1000 and Fluorospectrometer […]

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Video Marketing for Life Science Products

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Lots of suppliers have been making short videos of product demonstrations for years now.  But Bio-Rad really took the market by storm with its PCR Song video back in January 2008.  It was (to my knowledge) the first use of a professionally-produced, viral video in our market.  Since then, many others have followed their path […]

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