More on Video Ads for Lab Products

/in /by

Bill KellyI’ve been getting a lot of questions about whose videos were evaluated by the 1200 scientists who participated in our recent exploration of the effectivenss of video advertisements from their life science suppliers.  Here’s the list:

Applied Biosystems Veriti™ Thermal Cycler
Helicos BioSciences HeliScope™ Single Molecule Sequencer
NanoDrop (Thermo Fisher Scientific) Spectrophotometer ND1000 and Fluorospectrometer ND3300
Invitrogen NCode™ Rapid miRNA Labeling System
Bio-Rad Laboratories Criterion Stain-Free™ Gel Imaging System
Waters Xevo™ TQ MS System
BioTek Instruments Synergy 4 Hybrid Multi-Mode Microplate Reader
BioTrove RapidFire 200 MS System, HT-MS System
Eppendorf epMotion 5070 and 5075
Bio-Rad Laboratories 1000 Series Thermal Cycling Platform
Roche Applied Science LightCycler 480
Agilent Technologies 6520 Accurate-Mass Q-TOF LC/MS System
Applied Biosystems StepOnePlus™ Real-Time PCR System
Affymetrix GeneTitan™ System
Thermo Fisher Scientific LTQ XL, LTQ Orbitrap, Accela LC, MetWorks
Tecan TouchTools Suite™

We chose these videos because they represent two broad styles that seem to be predominant in the market – “Factual” versus “Creative”.  As expected there are generational and gender differences in the ratings of each of these videos that have great implications for teams responsible for producing a promotional video.