In our Brand Health and Trend Analysis, Eppendorf instruments scored quite well on performance.
What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…
Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.
importance varies when considering customer service and technical support for instruments or consumables.
Greater opportunities for customers to contact suppliers can help strengthen the customer – supplier relationship.
While both customer service and technical support are important, a greater percentage of respondents indicate that technical support is highly important in their likelihood to recommend a supplier than is customer service.
