Entries by Monika Mahajani

AACR: Presenting New Instruments for Precision Oncology

The American Association for Cancer Research (AACR) held its annual meeting March 29-April 3, 2019, in Atlanta, Georgia. The meeting, the largest cancer research conference in the world, brought together approximately 21,000 attendees from a diverse cross section of the cancer research community, with researchers and clinicians spanning academia, government, the pharmaceutical and biotechnology industries, […]

Digital Marketing: Life Science Influencers, Experiential Marketing, and Smart Instrumentation

Digital marketing is the art and science of promoting products and services using a variety of digital channels to target prospects at the right time through their preferred channel. Scientists access these different channels via desktops, tablets, and smartphones. When executed properly, a digital marketing program will deliver highly personalized content and promotions rendered appropriately […]

Pharma & Biotech, Chemicals and Energy Drive Growth

Strategic Directions International (SDi), just released the 2019 Global Assessment Report: The Analytical and Life Science Instrumentation Industry. In this article we discuss some key trends our analysts observed in 2018 and where we believe the industry will find opportunities for growth in 2019 and the upcoming years. The 1000+ page report details updated size, growth and […]

2019 ASM Biothreats Conference Highlights Biosecurity and Epidemics Research

“What’s the first thing you think of when you hear Ebola?” asked speaker John Dye, PhD, of the U.S. Army Medical Research Institute of Infectious Diseases at the American Society for Microbiology’s (ASM) Biothreats conference, held last week in Arlington, Virginia. Ebola was one of the most talked about high-consequence pathogens at the event. However, the […]

Process Instrumentation — Overview and SWOT Analysis of a $5.4 Billion market

Process analytical instruments (PAI) are used for monitoring, modeling, analyzing, and controlling manufacturing processes through timely measurements of critical process parameters with the goal of controlling process safety and optimization while maintaining product quality. These instruments have been used for some time in various manufacturing industries. Significant research and development has been done in past […]

Trends in Life Science Marketing: Generation, Geography, & Personalization Matter

Age may be “just a number” but it’s an important one when you’re trying to connect with a group of scientists from varying generations. Whether you’re distributing product information through advertisements or at conferences or empowering your salesforce, the key to grabbing a target audience’s attention is to provide them with a personalized journey based […]

Cannabis: Weed through the opportunities of this high growth market

Cannabis has experienced a global wave of decriminalization and outright legalization for both medicinal and recreational purposes over the past few years. The situation in the United States has been particularly complex, as individual states have taken different approaches, while the federal government continues to enforce drug laws everywhere. Regulations and protocols for growth, distribution, […]

Food Testing Compliance – Small Labs Battle With Changing Times

In our previous article, we reviewed some of the most prominent trends within the food applications industry. Our recent report, Testing Before Tasting: Analytical Instrumentation in Food Applications, delves into the market size and growth drivers as well as end-user perspectives of 135 scientists around the world that currently use analytical tools in food safety […]

Is Your Food Fit to Feast

Almost everything you eat or drink exists within the confines of modern-day food safety guidelines, standards, and laws. Before it enters the grocery store or restaurant kitchen (and later, your stomach), the raw materials and final product have most likely been tested, processed, manufactured, monitored, validated, quality-checked, characterized, and certified – all before being shipped […]