Entries by Monika Mahajani

IBO 2018 Industrial Design Awards Announced

Los Angeles, CA 8/16/18—Instrument Business Outlook (IBO) today announced the winners of the annual IBO Industrial Design Awards for excellence in the industrial design of analytical instruments. The winners of the 2018 Awards exemplify the importance of industrial design to an instrument’s functionality, end-user experience and approachability. The winners are: Gold Award: Agilent Technologies’ Ultivo […]

Advertising to Life Scientists — How to Keep Their Interest

How many of us have spent countless hours going down the media “rabbit hole”? You start with one search, which leads to a second, which leads to a third search and so on. Before you know it, you have a whole story that kept your interest long enough to keep pulling you deeper and deeper […]

Behind the Scenes: End-user Perspectives from Latin America

Our previous posts in this series Latin America Analytical Instrument Economy Watch and Latin America: A Warrior Region have taken a bird’s eye view of developments within the Latin American life science and analytical instrument industry and examined how external environments will impact future growth. If you hope to capitalize on opportunities within the Latin American market, it’s integral […]

Latin America: A Warrior Region

As we mentioned in our previous post, for the past five years, Latin America’s slow growth in the analytical and life science instrument industries have resulted in the region lingering in the shadow of recent powerhouse markets, such as China. Despite the wealth of opportunities in Asia, many sales and marketing managers within our industry […]

Latin America Analytical Instrument Economy Watch

Latin America, a continent comprised of 33 countries, 635 million people, and a rich and diverse culture, brings growth to several important industries. Manufacturing, metals, textiles, agriculture, pharmaceuticals and oil & gas industries amongst many others are key to Latin America’s economy. Of course, no one can forget the robust coffee industry, without which many […]

AACR 2018 Retrospective: From NGS to Single-cell Genomics and Beyond

Many from our BioInformatics team hit the exhibit floor at AACR, and they’ve shared some of their insights! Attendance increased around 3% this year to more than 22,600. The number of exhibitors jumped 11.8% to 556. The meeting’s presentations and exhibits showed clear enthusiasm for progress in personalized medicine and immumno-oncology.

Measuring Brand Health

Scientists often claim to be rational in their purchase decisions and consider only price, availability or quality. But for more than 20 years we at BioInformatics LLC have argued that brand awareness, perceptions and loyalty have a very influential role in scientists’ decisions about which instruments and consumables they will purchase for their labs.

Recent Business Developments in Advanced Microscopy

 The past year has been exciting for the field of advanced microscopy technologies, which includes confocal, multiphoton, light sheet fluorescence and other super resolution techniques. The continued growth of this market was fueled by both innovative technologies brought to market and companies establishing new partnerships. Our latest report from SDI, Advanced Microscopy: A Journey from […]