The term “brand equity” refers to the premium a company can charge for a product with a widely recognized name even when compared to an equivalent product manufactured under the same conditions. Below are the five ways we at BioInformatics LLC measure brand equity for our clients: Brand awareness – the degree to which a […]
Sometimes overlooked in a time of great technological advances are the workhorse products upon which every lab depends. Plasticware is one such product and an essential part of every life science laboratory. Items that were once exclusively made of glass including flasks, beakers, test tubes, vials, pipettes, and petri dishes are now more often than […]
Earlier this year we surveyed more than 1,000 scientists on their lab budgets and sources of funding and budgets remain stable for this year, there’s great concern about 2018. Recently, Tanya Samazan, Managing Editor, Instrument Business Outlook interviewed Joanne Carney, Director of Government Relations, at the American Association for the Advancement of Science (AAAS). Here’s […]
The chromatography market is projected to grow at rate of 3.7% during the next five years. By 2020, the chromatography market will reach almost $10 billion in sales. In our report, The Chromatography Market: Outlook to 2020, we examine both gas and liquid separation techniques. Chromatography is a versatile method of separating and analyzing the […]
Surface science technologies include instruments involved in analyzing and observing the chemical and physical surface properties of a material, especially through the use of various microscopy techniques. As described in our report, The Surface Science Market: Outlook to 2020, we examine market size, share and growth for optical, electron, scanning probe, confocal & advanced microscopes, […]
Current indications are that India will have the strongest regional market for life science and analytical instrumentation and lab products in 2017, with growth forecast at 7.5%, followed closely by China at 6.8%. Both countries continue to develop rapidly with private and public investments, but the Chinese market has grown to such a size that […]
Lab Budgets and Sources of Funding in 2017: The Market Outlook for the United States, Europe and Asia is the latest report from BioInformatics LLC. The report is based on a survey of more than 1,000 life scientists who answered a detailed questionnaire about their budget and spending plans for 2017. Suppliers of laboratory instrumentation […]
The health of the life science tools industry is directly tied to the annual investments in research and development made by governments, private industry and investors. The economic climate, political pressures, societal needs and technology will all affect the outlook for laboratory spending on life science research, drug discovery and development in 2017. Despite an […]
BioInformatics LLC was on site in sunny San Diego, California for the third day of the 2017 Association for Biomolecular Resource Facilities (ABRF) meeting in San Diego, California. An organization representing more than 900 members involved with biotech core labs and research facilities, ABRF offers educational and career resources, as well as oversees multi-center research […]
Since 2015, BioInformatics LLC has been collecting valuable end-user data on the markets for Real-Time PCR, Cell-Based Assays and CRISPR/Cas9 Products & Services. While companies often measure brand performance overall, it is important to remember that perceptions of your brand can vary widely across different market segments. We have just published a complimentary report comparing […]
