The American Association for Cancer Research (AACR) held its annual meeting March 29-April 3, 2019, in Atlanta, Georgia. The meeting, the largest cancer research conference in the world, brought together approximately 21,000 attendees from a diverse cross section of the cancer research community, with researchers and clinicians spanning academia, government, the pharmaceutical and biotechnology industries, […]

Digital marketing is the art and science of promoting products and services using a variety of digital channels to target prospects at the right time through their preferred channel. Scientists access these different channels via desktops, tablets, and smartphones. When executed properly, a digital marketing program will deliver highly personalized content and promotions rendered appropriately […]

Strategic Directions International (SDi), just released the 2019 Global Assessment Report: The Analytical and Life Science Instrumentation Industry. In this article we discuss some key trends our analysts observed in 2018 and where we believe the industry will find opportunities for growth in 2019 and the upcoming years. The 1000+ page report details updated size, growth and […]

“What’s the first thing you think of when you hear Ebola?” asked speaker John Dye, PhD, of the U.S. Army Medical Research Institute of Infectious Diseases at the American Society for Microbiology’s (ASM) Biothreats conference, held last week in Arlington, Virginia. Ebola was one of the most talked about high-consequence pathogens at the event. However, the […]

Process analytical instruments (PAI) are used for monitoring, modeling, analyzing, and controlling manufacturing processes through timely measurements of critical process parameters with the goal of controlling process safety and optimization while maintaining product quality. These instruments have been used for some time in various manufacturing industries. Significant research and development has been done in past […]

Consumers are directing healthcare in many ways, but ordering clinical testing was, until recently, the exclusive purview of physicians. That’s changing as many services now exist for patients to order tests without a physician’s okay. The global direct to consumer (DTC) laboratory testing market totaled $208 million in 2018, according to our colleagues at Kalorama […]

Age may be “just a number” but it’s an important one when you’re trying to connect with a group of scientists from varying generations. Whether you’re distributing product information through advertisements or at conferences or empowering your salesforce, the key to grabbing a target audience’s attention is to provide them with a personalized journey based […]

Cannabis has experienced a global wave of decriminalization and outright legalization for both medicinal and recreational purposes over the past few years. The situation in the United States has been particularly complex, as individual states have taken different approaches, while the federal government continues to enforce drug laws everywhere. Regulations and protocols for growth, distribution, […]