Recently we released our report, Maximizing Sales Rep Effectiveness for the Life Sciences. The report was based on a survey of almost 1,000 life scientists from around the world at both academic and pharma/biotech accounts. Our clients use this report in a variety of ways – from sales training to benchmarking the performance of their […]
In this article, we take a look back at the second half of a busy 2018. BioInformatics Inc. is know by many for our report catalog, but we’re also very proud of our ability to deliver Voice of Customer research to our clients’ New Product Development (NPD) initiatives. To stay on top of market developments […]
In our first article about this new report, we examined the multi-functional role life science sales representatives play in 2018. However, companies looking to fine-tune their sales teams to see the best results must keep in mind that not every customer is the same, and not every approach will be equally successful. You must develop […]
For the tenth time since 2002, we here at BioInformatics Inc. were honored to once again host the 2018 Life Science Industry Awards – the only awards in our industry that are based on the opinions of thousands of scientists who rely on our clients’ products every day. This is an extremely important point – […]
On Tuesday, November 6, winners of the 2018 Life Science Industry Awards were formally announced at the Hard Rock Hotel in San Diego. The Life Science Industry Awards recognize the life science suppliers that scientists consider best-in-class in 10 customer service, support and communications categories. The awards were presented by BioInformatics Inc., the premier market […]
BioInformatics Inc., the premier research and advisory company serving the life science industry, today announced the acquisition of Kalorama Information from MarketResearch.com. For more than 20 years, Kalorama Information, a division of MarketResearch.com, has been a leading publisher of market research in healthcare areas, including in vitro diagnostics (IVD), biotechnology, healthcare, medical devices, and pharmaceuticals. […]
In an online, interconnected world, where product info, reviews, and recommendations are available anytime, anywhere with a few keystrokes or a swipe on phone screen…what’s the role of a sales representative? In many aspects, online ordering and product information gathering are preferred, and (in some cases) are even the optimal path for consumers wanting to […]
Our first two articles reviewed the current state of the Bioprocessing Industry by observing the advancements and trends from a technology and end-market perspective. Here we will take a look at the industry from a regional, sector, and end-user perspective. As North America and Europe are the most established regional markets for bioprocessing, combined they […]
Twenty-two companies have been named Finalists in one or more categories of the 2018 Life Science Industry Awards®. The Finalists were selected from a field of more than 50 companies nominated by thousands of scientists from The Science Advisory Board® – the world’s largest market research panel of scientific customers. The 22 companies achieved the […]
Decisions related to advertising remain an essential part of the life science marketer’s responsibilities. He or she is required to select the right medium, form and frequency for advertising contacts with existing and potential customers across a wide range of market segments and scientific disciplines. Advertising is as expensive as it is important, and the costs of […]
