Lens On The Scientific Market
Key findings from our industry experts.
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Latest Blogs
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The Strategic Edge: How Custom Competitive Intelligence (CI) Research Fuels Growth in Life Sciences
February 13, 2025 1:33 pm
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Branding Wizardry
Planning to take in the new Harry Potter movie over the holidays? The series is such a phenom that some universities are instituting Harry Potter themed classes as part of their curricula
New Report on the RNAi Market
As scientists gain a greater understanding of RNAi capabilities and limitations, and as the RNAi market continues to grow rapidly, more varied RNAi products and selections are becoming commercially available.
Look Who’s Talking
Control freaks need not read on. (You might not like this.) But it’s time to let go of the core belief that companies know what will make their customers happy.
On the Search Habits of Life Scientists
How do YOU search using Google™? Do you usually skip the sponsored links at the top? I do. I guess it’s the tire-kicker in me that starts at the 3rd or 4th link down (collecting ideas for a good dinner recipe, for example), but if I really want to buy something, I’m more likely to […]
Getting Personal with Medicine
As direct to consumer genetic testing dips below the thousand-dollar mark—and in some cases, way below—a lot of people have mixed reactions to the notion of using this technology to create designer babies. (Or, they can’t wait to seek guidance on how to give birth to one that looks like the guy in People magazine […]
Cloudy Days Ahead
In a slow-growth economy, innovation often takes the form of speed rather than new. But the journey from seed stage through the ivory halls of research and into a hard-to-open bottle on a shelf in your local pharmacy continues to be a long, laborious one. Rather than waiting on blockbusters, pharma companies are finding that […]
Web Design 2010—What’s New
We are beginning the process of a website re-design, and it’s interesting to learn what’s “in” and what’s “out” when it comes to website design trends. A clean look is in—banner ads are out. (Didn’t they just come in?) Short video clips describing what companies do are popping up on home pages, and Twitter/Facebook buttons […]
Life Science Perspective: Online Startups must show their Mettle
Blippy. Woot. Dubli. Groupon. No, it’s not Klingon that I’m speaking. It’s the language of the Internet, and specifically, the names of some of the more innovative online business models. (Are we having fun yet?) Amazon, Craig (along with his list) and eBay inspire entrepreneurs every day to launch online concepts that haven’t been tried. […]
Ten Questions you Need to Ask your Market Research Vendor
GIGO—Garbage In, Garbage Out. Well, people aren’t garbage, but data from an unqualified sample might as well be. Be sure and challenge your market research vendor on the following ten questions when qualifying respondents:
How Antibodies Suppliers Stack Up
Don’t you love a contest? Here’s how the major suppliers in the pre-made catalog antibodies market stack up. If you’re on this list and didn’t purchase our 2009 antibodies market report, you may want to reconsider. Call me and I will give you a good deal on it. Speaking of contests, The Market for Antibodies: […]