Lens On The Scientific Market
Key findings from our industry experts.
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Latest Blogs
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The Strategic Edge: How Custom Competitive Intelligence (CI) Research Fuels Growth in Life Sciences
February 13, 2025 1:33 pm
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Your Brand Walks into a Bar…
Remember “Norm” on Cheers? Of course! Who could forget the lovable beer guzzler who was greeted by name—by bartenders and patrons alike—every time he walked into that Boston bar? And surely you remember the neurotic waitress—oh, you know—What’s-Her-Name. Did you hear the one about the life science tool company that walked into a bar and […]
Symptoms: Fear, Unhappiness, Concern
Switching costs are impediments or expenses that customers incur when deciding to use products from a different brand rather than continuing to use the similar or identical products offered by their current brand. In the life sciences, such switching costs may include: The fear of losing the money and time already invested in optimizing a […]
Got…market research?
Sometimes, market research is not something you do, but rather, something you have. Indeed, some companies may not recognize that the information they collect and use each day may in fact be market research. Best practices market research recognizes the importance of all forms of information flowing into the company—not just macro market data, but […]
Happy Thanksgiving!
This week marks the beginning of the holiday season. We at BioInformatics hope it is a joyous one for you and your families. For a smart strategy for staying sane during the holidays, take a look at Samuel Gladding’s commentary in the Newswise Daily Wire: “Why Holidays Don’t Have to Be Happy.” Don’t let the […]
What is one key to 2010 success?
With a sigh of relief, we are watching 2009 draw to a close. The scientists’ insights in our FY2010 lab budget report, published a few weeks ago, indicate that scientists are roughly split as to how beneficial they believe the ARRA has been for the life sciences industry. Wise allocation of suppliers’ resources for the […]
Are you standing out?
In an era where people are slammed with messages, can your customers pick you out of a crowd? If you are investing in email campaigns, snail mail campaigns, advertising, catalogs and Web design, your theme must ring clear so that customers recognize—right away—when outreach has come from you. At BioInformatics, we have been tracking the […]
Looking forward to 2010?
It’s that time of year again—life science suppliers are conducting annual strategy reviews, and gearing up for a (much more) prosperous 2010. To guide your 2010 strategy, we’ve asked scientists in the lab detailed questions on how they plan to allocate next year’s funds. Our upcoming report, The Market Outlook for Research Products in FY2010, […]
More on Video Ads for Lab Products
I’ve been getting a lot of questions about whose videos were evaluated by the 1200 scientists who participated in our recent exploration of the effectivenss of video advertisements from their life science suppliers. Here’s the list: Applied Biosystems Veriti™ Thermal Cycler Helicos BioSciences HeliScope™ Single Molecule Sequencer NanoDrop (Thermo Fisher Scientific) Spectrophotometer ND1000 and Fluorospectrometer […]
Video Marketing for Life Science Products
Lots of suppliers have been making short videos of product demonstrations for years now. But Bio-Rad really took the market by storm with its PCR Song video back in January 2008. It was (to my knowledge) the first use of a professionally-produced, viral video in our market. Since then, many others have followed their path […]
Exploring the Epigenetics Market
Based upon a survey of 200 scientists, BioInformatics, LLC benchmarks the state of basic epigenetic research. You can download a free executive summary and detailed table of contents at uour Website. While epigenetics research can employ such commonplace molecular biological techniques as restriction enzyme digestion, primer extension and Southern blotting, it also involves more complex […]