Yesterday we announced that the 2018 SDi Global Assessment Report: The Laboratory Analytical & Life Science Instrumentation Industry will be released in conjunction with PITTCON, which will take place from February 26 – March 1, 2018. It made me think about what an interesting year it’s been for the life science and analytical instrument market […]
Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution […]
Like all consumers who go online to learn more about the products and services they intend to buy, the trustworthiness of that source predicates how often certain resources are tapped.
On average, life scientists worldwide currently spend about 15 hours online each week accessing content related to their research. This amount of time is
Customers are often completing 60% or more of their pre-purchase activities without contacting a sales representative. Life science vendors can influence the purchasing decisions of these stealth customers by
