Decisions related to advertising remain an essential part of the life science marketer’s responsibilities. He or she is required to select the right medium, form and frequency for advertising contacts with existing and potential customers across a wide range of market segments and scientific disciplines. Advertising is as expensive as it is important, and the costs of […]
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.