The aging U.S. life science workforce is steadily being replaced by newly trained workers, and the global market has seen a huge influx of new talent in rising markets such as China. Because of this, one of the most important nuances of the trade is being overlooked: generation of your customers. Generational marketing is based on the concept that every age generation has distinct experiences, shared memories and values that shape their expectations and influence their buying behavior.
One of the fundamental tenets of marketing is to know one’s audience in order to fully understand their needs and communicate effectively. Through extensive, accurate survey data and thorough explanations of each channel, this report allows you to understand how life scientists interact with a variety of media channels, and will allow you to deliver a consistent brand message to the right people using the most appropriate and effective touchpoints.
Rather than a competition between different strategies, life science supplier companies need to develop cohesive marketing strategies that deploy several channels in a complementary fashion, thereby optimizing the methods to reach and engage their target audience. The survey response data in this report allows teams to critically examine their current marketing efforts, and is also a comprehensive guide to the minds, preferences, and behaviors of your customers.
Life science marketers who understand the different traits and behaviors of different generations, have the opportunity to demonstrate credibility, establish trust and build brand loyalty.
Topics covered by this report:
- Customer Engagement
- Executive Branding
- Smart Instrumentation
- Visual Content
- Influencer Marketing
- Sponsored Content
- Experiential Marketing
- Social Media
- Mobile Marketing
- Methodology and Demographics
Please download the complimentary Report Brochure (upper left corner of your screen) to review the detailed objectives, table of contents, methodology, and sample data.
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