Lens On The Scientific Market
Key findings from our industry experts.
BioInformatics, part of the Science and Medicine Group, newest report Advertising to Life Scientists details the different perceptions life scientists have to advertisements. Below you will find a summary of three insights into trends based on age, preference, and usage:
It’s been another busy and exciting year here at BioInformatics, now part of Science and Medicine Group. Together with our sister brands, Instrument Business Outlook, IMV Medical Information, Kalorama Information and Strategic Directions International, we’ve been helping clients achieve success through our quantitative and qualitative custom research services, our market research reports and industry data […]
According to SDi’s recent publication, The 2019 Market for Live Cell Imaging, the total market for live cell imaging instruments, assays, and labeling reagents is projected to reach $1.9 billion in five years with a CAGR of 7.3%. Among the factors driving this high growth is the increasing adoption of advanced microscopy techniques for live […]
BioInformatics Inc., part of Science and Medicine Group, the leading research and advisory firm serving the life science tools market, announced the winners of the Life Science Industry Awards for the most innovative new products in 2019. Here are the 2019 Winners of the Life Science Industry Awards – Innovation: Most Innovative New […]
The demand for pharmaceuticals grows higher each year, as the global population ages and diseases once associated with so-called developed regions, become more prominent in other areas. As medical knowledge elucidates the underlying causes and mechanisms of various diseases in fine detail, approaches to disease treatment are shifting. With the rise of precision medicine, medical […]
In vitro diagnostic testing costs little to the healthcare system and contributes much to clinical practice, which is part of the reason there is so much interest in the industry. It is a $69.2 billion-dollar market, with lots of players. A dozen large multi-test category players compete, hundreds of other concerns that may produce a […]
From when they first enter your website, to placing an order through a sales rep, to using technical support when setting up a new system — every time a scientist interacts with your company a branding opportunity presents itself. A dedicated customer experience program has a formal strategy to engage and satisfy, not merely serve. […]
Los Angeles, CA 8/15/19—The August 15, 2019 issue of Instrument Business Outlook (IBO) featured the winners of the annual IBO Design Awards for excellence in the industrial design of analytical and portable instruments, as well as laboratory equipment. The winners of the 2019 Awards demonstrate how innovative industrial design can enhance a product’s functionality and the end-user’s experience. The […]
Our colleagues at Kalorama Information have just published their latest report, The World Market for Biomarkers. Biomarkers are biological or biochemical molecules, genetic changes, or other characteristics that can be measured; they indicate or predict a condition, risk, or likely biological response. Biomarkers can be used for a range of diagnostic applications including predicting disease […]
The customer experience of a life science brand can begin before a customer makes a purchase or interact with a sales representative at a conference. Many different marketing materials could be the first touchpoint a customer has with your brand: catalogs and pamphlets sent to department mail boxes, downloadable product guides, or online ads about […]
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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