Lens On The Scientific Market
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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How Market Research Supercharges Life Sciences Go-To-Market Strategies
April 24, 2024 12:34 pm
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4 Key Components to a Winning Go-To-Market Strategy
April 24, 2024 12:28 pm
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
The $69 Billion-Dollar Market for In Vitro Diagnostics
In vitro diagnostic testing costs little to the healthcare system and contributes much to clinical practice, which is part of the reason there is so much interest in the industry. It is a $69.2 billion-dollar market, with lots of players. A dozen large multi-test category players compete, hundreds of other concerns that may produce a […]
Life Science Customer Experience: What You Need to Know
From when they first enter your website, to placing an order through a sales rep, to using technical support when setting up a new system — every time a scientist interacts with your company a branding opportunity presents itself. A dedicated customer experience program has a formal strategy to engage and satisfy, not merely serve. […]
IBO 2019 Industrial Design Awards Announced
Los Angeles, CA 8/15/19—The August 15, 2019 issue of Instrument Business Outlook (IBO) featured the winners of the annual IBO Design Awards for excellence in the industrial design of analytical and portable instruments, as well as laboratory equipment. The winners of the 2019 Awards demonstrate how innovative industrial design can enhance a product’s functionality and the end-user’s experience. The […]
The World Market for Biomarkers
Our colleagues at Kalorama Information have just published their latest report, The World Market for Biomarkers. Biomarkers are biological or biochemical molecules, genetic changes, or other characteristics that can be measured; they indicate or predict a condition, risk, or likely biological response. Biomarkers can be used for a range of diagnostic applications including predicting disease […]
Mastering The Life Science Customer Experience — A Guide for Vendors
The customer experience of a life science brand can begin before a customer makes a purchase or interact with a sales representative at a conference. Many different marketing materials could be the first touchpoint a customer has with your brand: catalogs and pamphlets sent to department mail boxes, downloadable product guides, or online ads about […]
Does China’s Worst GDP Growth in Decades Pose a Risk to Instrument Companies?
The National Bureau of Statistics of China released its preliminary data on the second quarter of 2019. GDP growth was estimated at 6.2%, which marks the lowest quarterly growth for the country since 1992. China has been one of the best sources of growth for analytical instrumentation for decades, so the question arises: Is this a […]
Portable Analytical Instruments Put to Work in Drug Abuse Crisis
Drug abuse is one of the largest global health issues in the 21st century, with millions each year being touched by the second largest black market in the world after arms sales. According to the World Health Organization, nearly 300 million worldwide used an illicit drug at least once in 2016. Some drugs, like marijuana, are […]
Lab Instrumentation Goes Portable, and It Is a $1.5 Billion Market
Portable analytical instruments allow pharma companies and governments to do their job with maximum accuracy, efficiency and mobility. And it’s big business. The total portable instrumentation market was just under $1.5 billion in 2018, according to our latest report. The 2019 Market for Portable Instrumentation: In the Lab & In the Field expects future growth […]
World Market for Liquid Biopsies
The Fast Growing Market for Liquid Biopsies Liquid biopsies are a set of minimally invasive diagnostic methods that analyze tumor-derived materials that can be found circulating in biological fluids, to provide information for the diagnosis, treatment, and monitoring of cancer. While tissue biopsies and imaging techniques remain the current standards of care in the diagnosis […]
Test Your Knowledge of the Life Science and Analytical Instrumentation Industry
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