Thumbs up—or down?
According to Irish writer and poet Oscar Wilde, “the only thing worse than being talked about is not being talked about.”
Author Archive for: Bill Kelly
Entries by Bill Kelly
Social Media—Long Tails and Legs
By the time you have gotten halfway through this blog post, 24 hours of video will have been uploaded to YouTube. Read slow, and it’s more like 48. Not bad for a concept that
The Risky Business of Customer Profiles
Guess who showed up in our market report on scientists’ satisfaction with life science suppliers’ customer service and technical support?
Complaining to Life Science Companies
Go figure. Get screamed at, blamed, cursed out and hung up on, and you may just be one of the lucky people whose job has been dubbed the “2nd happiest profession in America.”
A Round of Applause for Your Customers on The Science Advisory Board
Besides spending a lifetime of collaborating on research
Marketing to Scientists Online
Don’t use Flash! Add more photos! Better searches! Scientists aren’t shy about telling us what they like—and don’t like—
Genomics Technologies—What Every Supplier Needs to Know
Two scientists walk into a bar and announce: “We have found the secret of life.” Arrogant? Maybe. But in 1953 when
Branding Wizardry
Planning to take in the new Harry Potter movie over the holidays? The series is such a phenom that some universities are instituting Harry Potter themed classes as part of their curricula
Look Who’s Talking
Control freaks need not read on. (You might not like this.) But it’s time to let go of the core belief that companies know what will make their customers happy.
On the Search Habits of Life Scientists
How do YOU search using Google™? Do you usually skip the sponsored links at the top? I do. I guess it’s the tire-kicker in me that starts at the 3rd or 4th link down (collecting ideas for a good dinner recipe, for example), but if I really want to buy something, I’m more likely to […]
