Entries by bkelly

Strategy #4. Identify Hot Spots

Life Science companies looking to grow faster than their competitors should identify markets where innovation is occurring and where the money is being spent.

Strategy #3. Enter Adjacent Markets

Virtually all life science suppliers are investigating promising adjacent markets such as forensics, agriculture, biofuels, food/beverage manufacturing and environmental testing.

Competing in a Time of Uncertainty

Uncertainty, it seems, is all around us. The European debt crisis appears to deepen each day. As a consequence, recovery activity in the US may

Differentiating Industry Awards

Well it’s been a long time since I actually put fingers to keyboard and help Mary in using this blog to communicate with our clients. I turned to Google today to see how our promotional activities for the 2011 Life Science Industry Awards are coming along and was gratified to see a big spike in traffic and numerous references to our past events.

New Report on the RNAi Market

As scientists gain a greater understanding of RNAi capabilities and limitations, and as the RNAi market continues to grow rapidly, more varied RNAi products and selections are becoming commercially available.

More on Video Ads for Lab Products

I’ve been getting a lot of questions about whose videos were evaluated by the 1200 scientists who participated in our recent exploration of the effectivenss of video advertisements from their life science suppliers.  Here’s the list: Applied Biosystems Veriti™ Thermal Cycler Helicos BioSciences HeliScope™ Single Molecule Sequencer NanoDrop (Thermo Fisher Scientific) Spectrophotometer ND1000 and Fluorospectrometer […]

Video Marketing for Life Science Products

Lots of suppliers have been making short videos of product demonstrations for years now.  But Bio-Rad really took the market by storm with its PCR Song video back in January 2008.  It was (to my knowledge) the first use of a professionally-produced, viral video in our market.  Since then, many others have followed their path […]