The Brand Health and Trends analysis model reports the percent of a brand’s customers who believe that its instruments are “Highly Unique,” that the brand “Frequently Offers What I Need,” that its products “Perform Very Well,” that it “Frequently Offers Critical Advantages” and “Frequently Exceeds Expectations,” and also the percentage of customers who “Really Like the Brand.”
The model also conveys the percent of customers who think that the brand has improved in each of these metrics over the past 18 to 24 months. The attributes in this analysis largely relate to how a customer thinks and feels about a brand.
This chart depicts the percent of Life Technologies’ instrumentation customers who rated the brand favorably for each of the metrics. The chart also displays the percent of these customers who have indicated recent improvement of the metric based on their experience.
Improvement ranged plus or minus 5 percentage points compared to the industry average, suggesting that Life Technologies is holding its own in the hearts and minds of its customers, but may need to monitor product performance and reinforce those attributes that makes the brand likeable.