Next generation sequencing (NGS) is a disruptive technology with an ever-increasing number of users and applications. As such, it is the fastest growing and most attractive segment of all the different technologies that comprise the genomics universe.
In our Brand Health and Trend Analysis, Eppendorf instruments scored quite well on performance.
What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…
Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.
While both customer service and technical support are important, a greater percentage of respondents indicate that technical support is highly important in their likelihood to recommend a supplier than is customer service.
For academic respondents, value for price paid ranks second, behind performance while for industrial respondents, ease-of-use ranks second.
Improvement ranged plus or minus 5 percentage points compared to the industry average, suggesting that Life Technologies is
Sales reps who combine their “offline” interpersonal skills with an “online” tech savvy approach will be the most successful in reframing scientists’ assumptions about the traditional role of a sales rep.
While marketing departments at life science suppliers will craft the mobile marketing campaign, IT and web developers must be involved in the process to ensure that planned initiatives are technically feasible.
Even the most ordinary interaction with vendors carries with it an aura. Some analysts refer to this as a “branded customer experience.”
