Lens On The Scientific Market
Key findings from our industry experts.
Key findings from our industry experts.
Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
How Market Research Supercharges Life Sciences Go-To-Market Strategies
April 24, 2024 12:34 pm
4 Key Components to a Winning Go-To-Market Strategy
April 24, 2024 12:28 pm
BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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The Primary Cells Market (Part 1): Sources of Primary Cells for Research
Primary cell cultures more closely mimic the physiological state of cells in vivo and generate more relevant data representing living systems compared to transformed continuous cell lines. Primary cells are widely used—over half of those who perform cell culture use primary cells to achieve their research objectives.
Customer Experience Touchpoints
Smart companies continually evaluate customer reactions to multiple touchpoints so that they can offer the kind of experience that inspires customers to want to come back.
The Value of Trending Studies in your Scientific Product’s Lifecycle
In life science tools markets, manufacturers are relying on their brand perception and improved customer experiences to differentiate.
Biosimilars: Emerging Opportunities for Lab Suppliers
Analytical instrumentation suppliers should be considering the imminent development of the biosimilars market for biotherapeutics.
Scientists Sound off on the Sequester
While it may be fewer guns and butter for everyone, life sciences will be hit particularly hard.
Biosimilars: How the FDA is Boosting Demand in the Analytical Instrumentation Market
Establishing a regulatory pathway for pharmaceutical companies in the U.S. to manufacture biosimilar drugs presents a much anticipated new market opportunity for life science analytical instrument suppliers.
For Life Scientists, Advertising is Online and Print, Not Online vs. Print
If the goal is to reinforce product differentiation and brand recognition, advertising—both in print and online—is the way to go.
The Life Science Product Manager’s Toolkit
How market research can help the life science product manager at every stage of the product’s lifecycle.
Creating a Branded Customer Experience
Even the most ordinary interaction with vendors carries with it an aura. Some analysts refer to this as a “branded customer experience.”
How Scientists Make Purchasing Decisions
Scientists evaluate lab products—constantly—and adopt the ones that improve their work. That is, provided their budget doesn’t get in the way.