Lens On The Scientific Market
Key findings from our industry experts.
Key findings from our industry experts.
Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
How Market Research Supercharges Life Sciences Go-To-Market Strategies
April 24, 2024 12:34 pm
4 Key Components to a Winning Go-To-Market Strategy
April 24, 2024 12:28 pm
BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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Brand Health in the Life Sciences
As presented here, the brand health and trends analysis for “all suppliers” takes the pulse of the leading life science instrumentation supplier brands and provides a baseline for supplier specific comparisons.
Sales reps: The Importance of Maintaining Two Presences, On-Site and Online
Sales reps who combine their “offline” interpersonal skills with an “online” tech savvy approach will be the most successful in reframing scientists’ assumptions about the traditional role of a sales rep.
Sales Reps: How Important Are Mobile Sales Platforms to Life Scientists?
As life science companies continue to develop their mobile platforms, they should keep in mind that any technology they design should be part of a broader marketing strategy.
Sales Reps: Do You Understand How Life Scientists Use the Web?
Scientists, like other consumers, are increasingly deciding what products to purchase via computer and mobile platforms. Consequently, sales reps will now close many sales by informing scientists about products that they have already spent a significant amount of time researching on the Internet.
Mobile Marketing to Life Scientists (Part 3): Mobile SEO
While marketing departments at life science suppliers will craft the mobile marketing campaign, IT and web developers must be involved in the process to ensure that planned initiatives are technically feasible.
Mobile Marketing to Life Scientists (Part 2): Reasons for Going Mobile
Most life science researchers spend much of their time searching for, creating and organizing data and information. The results of this survey confirm not only that scientists consume information from many different sources, but also that they do so via multiple platforms — desktop/laptop, smartphone and tablet — throughout the day.
Mobile Marketing to Life Scientists (Part 1): A Mobile Reach
Our August 2012 market report, “Mobile Marketing to Life Scientists” reveals that up to 25% of life scientists are very interested in interacting with their lab suppliers through mobile marketing programs similar to the ones they benefit from in their personal lives.
The Market for Primary Cells (Part 4): Choosing Between Primary Cells and Pluripotent Stem Cells
About 30% of the respondents indicated that they planned to evaluate the use of stem cell-derived cells within the next 12-months.
The Primary Cells Market (Part 3): Bundled Shopping
The demand for hepatocytes is met by many of the major commercial suppliers [e.g., Lonza, Gibco (Life Technologies)] as well as entities with a near exclusive focus on the needs of ADME/Toxicology researchers [e.g., Xenotech, Celsis IVT, BD Gentest (Corning Life Sciences)].
The Primary Cells Market (Part 2): Most Likely to Use Primary Cells
We also found that peripheral blood mononuclear cells (PMBCs), fibroblasts from various tissues and neurons are the most frequently used types of primary cells, and that there is very little difference between academic and industrial respondents in terms of cell types used with the exception of primary hepatocytes. 23% of the industrial respondents cite the use of hepatocytes, making them the second most widely used cell type in this segment.