Sales Reps: Do You Understand How Life Scientists Use the Web?

The life science technology market has seen a rapid increase in the number of scientist consumers using web-based tools during purchasing decisions. Their expectations of sales reps and sales environments are changing as well.   Fortunately, our group recently conducted a thorough study of over 1,000 life scientists to help you understand their evolving purchasing behaviors.

Interfacing with New Communication Technologies


Scientists, like other consumers, are increasingly deciding what products to purchase via computer and mobile platforms. Consequently, sales reps will now close many sales by informing scientists about products that they have already spent a significant amount of time researching on the Internet.

Keep your browser trained here this week for two more insightful posts about the relationship between sales and web technologies.


*These findings are based on recent study conducted by BioInformatics, LLC: Report #12-002: Life Science Sales Reps: A Guide to Best Practices in 2012.