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Tag Archive for: scientist

Life science content marketing – placing a high value on the trustworthiness of a source

March 18, 2014/in Market Research /by admin

Like all consumers who go online to learn more about the products and services they intend to buy, the trustworthiness of that source predicates how often certain resources are tapped.

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Content marketing takes the guesswork out of researchers’ buying process

March 14, 2014/in Market Research /by admin

On average, life scientists worldwide currently spend about 15 hours online each week accessing content related to their research. This amount of time is

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Life Scientists and Content Marketing: What, Why and Who Cares?

March 12, 2014/in Market Research /by admin

Customers are often completing 60% or more of their pre-purchase activities without contacting a sales representative. Life science vendors can influence the purchasing decisions of these stealth customers by

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Email is dead. Long live email!

November 5, 2013/in Market Research /by admin

despite the buzz about “email going away,” our recent study found that 50% of life scientists prefer to receive new product information via email compared to other communication channels.

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Understanding the “new normal” economic landscape in the US, EU and Asia in the life sciences

September 30, 2013/in Market Research /by admin

Reduced federal funding affects not only current research budgets, but also future investments in infrastructure and training.

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(Scientists & Sales Reps Part II) What do we need sales reps for, anyway?

August 21, 2013/2 Comments/in Market Research /by bkelly

What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…

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(Scientists & Sales Reps Part I) What scientists think about the sales reps they interact with, and how their expectations are changing

August 19, 2013/in Blog /by bkelly

Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.

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Importance of Quality of Technical Support and Customer Service

August 16, 2013/in Blog /by admin
customer service technical support

importance varies when considering customer service and technical support for instruments or consumables.

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Quality of Service: The more communication channels, the better

August 14, 2013/in Blog /by admin
customer service technical support

Greater opportunities for customers to contact suppliers can help strengthen the customer – supplier relationship.

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Overall Experience with Customer Service and Technical Support

August 12, 2013/in Blog /by admin
customer service technical support

While both customer service and technical support are important, a greater percentage of respondents indicate that technical support is highly important in their likelihood to recommend a supplier than is customer service.

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