despite the buzz about “email going away,” our recent study found that 50% of life scientists prefer to receive new product information via email compared to other communication channels.
In this complex macroeconomic environment, life science suppliers are seeking guidance as to how to anticipate market trends in the United States, Europe and Asia in the coming year.
Huge investments in physical infrastructure and human capital are being made in China, South Korea and Singapore. Japan’s international competitiveness has declined
This infographic highlights a few key findings from a recent study, that shows performance as the most important attribute that drives customer satisfaction
What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…
Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.
importance varies when considering customer service and technical support for instruments or consumables.
For academic respondents, value for price paid ranks second, behind performance while for industrial respondents, ease-of-use ranks second.
We found that instrument performance seems to be the number one way to please both an academic and industrial scientist. That said,
Sales reps who combine their “offline” interpersonal skills with an “online” tech savvy approach will be the most successful in reframing scientists’ assumptions about the traditional role of a sales rep.
