Like all consumers who go online to learn more about the products and services they intend to buy, the trustworthiness of that source predicates how often certain resources are tapped.
On average, life scientists worldwide currently spend about 15 hours online each week accessing content related to their research. This amount of time is
Customers are often completing 60% or more of their pre-purchase activities without contacting a sales representative. Life science vendors can influence the purchasing decisions of these stealth customers by
despite the buzz about “email going away,” our recent study found that 50% of life scientists prefer to receive new product information via email compared to other communication channels.
Reduced federal funding affects not only current research budgets, but also future investments in infrastructure and training.
What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…
Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.
importance varies when considering customer service and technical support for instruments or consumables.
Greater opportunities for customers to contact suppliers can help strengthen the customer – supplier relationship.
While both customer service and technical support are important, a greater percentage of respondents indicate that technical support is highly important in their likelihood to recommend a supplier than is customer service.
