Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution […]
Like all consumers who go online to learn more about the products and services they intend to buy, the trustworthiness of that source predicates how often certain resources are tapped.
What does make a scientist click through, and what makes them hit delete? When are your customers most receptive to receiving emails from you?
What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…
Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.
Scientists don’t mince words when they’re not happy about something, do they? At least they’re clear about what they don’t like, which is helpful when you’re trying to sell to them.
By the time you have gotten halfway through this blog post, 24 hours of video will have been uploaded to YouTube. Read slow, and it’s more like 48. Not bad for a concept that
