Lens On The Scientific Market
Key findings from our industry experts.
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NAMs Shift from Policy to Practice: What Life Science R&D Suppliers Need to Know in 2026
March 11, 2026 3:51 pm
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Life science content marketing – placing a high value on the trustworthiness of a source
Like all consumers who go online to learn more about the products and services they intend to buy, the trustworthiness of that source predicates how often certain resources are tapped.
Content marketing takes the guesswork out of researchers’ buying process
On average, life scientists worldwide currently spend about 15 hours online each week accessing content related to their research. This amount of time is
Life Scientists and Content Marketing: What, Why and Who Cares?
Customers are often completing 60% or more of their pre-purchase activities without contacting a sales representative. Life science vendors can influence the purchasing decisions of these stealth customers by
Market Research Expertise: Mergers & Acquisitions, Due Diligence (Part II)
A proposed merger, acquisition or joint venture requires much more than a legal and accounting review. It requires an in-depth understanding of the target’s products and business practices, as well as the target’s reputation in the market.
Market Research Expertise: Mergers and Acquisitions, Due Diligence (Part I)
Market research remains a critical element for acquisition searches and due diligence. It projects a company’s future performance as reported by its customers thereby providing
Increasing Uncertainty for Life Science Funding
The results showed an overwhelming number of both academic and industrial researchers across all geographic regions agreed
NGS Providers: Go-to Resources Clients and Key Customers for NGS Suppliers
NGS service providers conservatively prepare five times the number of NGS libraries per week as those prepared by individual labs (those labs that don’t routinely provide NGS as a service).
Jumping onto the NGS library prep bandwagon
Next generation sequencing (NGS) is a disruptive technology with an ever-increasing number of users and applications. As such, it is the fastest growing and most attractive segment of all the different technologies that comprise the genomics universe.
Younger scientists using social media
Familiarity with social media for personal use helps them to make the transition to use social media for their professional development.
Email is dead. Long live email!
despite the buzz about “email going away,” our recent study found that 50% of life scientists prefer to receive new product information via email compared to other communication channels.