Lens On The Scientific Market
Key findings from our industry experts.
Pay Invoice
Latest Blogs
-
NAMs Shift from Policy to Practice: What Life Science R&D Suppliers Need to Know in 2026
March 11, 2026 3:51 pm
Sitemap
Your Data and Privacy
About Us
BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Strategies for Growth in the Antibodies Market
Purchasing behaviors of scientists in this fragmented market lead to divergent strategies from top suppliers.
Life science sales reps—what’s new?
While it’s no surprise that labs are gaining more control over the buying process, the real question is how to deploy a sales force to build relationships, act as intermediary between labs and suppliers and, well, increase sales.
The 2012 Market for Antibodies
Learn all about scientists’ usage and preferences with regards to brands, purchasing, product quality and budgets. Discover the purchasing habits of labs and how you can influence the buying decision. Find out how you are situated in the market and what kinds of opportunities you might be overlooking.
Put eMarketing to Work for You
Scientists don’t mince words when they’re not happy about something, do they? At least they’re clear about what they don’t like, which is helpful when you’re trying to sell to them.
Strategy #4. Identify Hot Spots
Life Science companies looking to grow faster than their competitors should identify markets where innovation is occurring and where the money is being spent.
Strategy #3. Enter Adjacent Markets
Virtually all life science suppliers are investigating promising adjacent markets such as forensics, agriculture, biofuels, food/beverage manufacturing and environmental testing.
Customer Service and Technical Support—Everyone’s Issue
Me Tarzan, you Jane. Pretty basic, right? Not exactly
Next-Gen Sequencing through the eyes of its Chief Executives
Next-Gen Sequencing, for all its promise, has not had the smooth adoption many had hoped for.
Strategy #2: Increase Competitiveness in Core Markets
This year it will be especially important to maintain a product portfolio that offers a broad range of
Strategy #1 – Make the Customer Experience Better
With the high cost of customer acquisition, the easiest way to increase profitability is to develop one’s current customer accounts.